References to Ultraman are abundant in Japanese pop culture, much like references to Superman in U.S. Ultraman was the world's third top-selling licensed character in the 1980s, largely due to his popularity in Asia. The Ultraman brand generated US$7.4 billion in merchandising revenue from 1966 to 1987, equivalent to more than $17 billion adjusted for inflation. However, the Ultra Series also falls into the kyodai hīro ( 巨大ヒーロー, 'giant hero') subgenre of tokusatsu TV shows. The Ultra Series is also one of the most well-known examples of the daikaiju ( 大怪獣, 'giant monster') genre, along with Toho's Godzilla series and Daiei Film's Gamera series. Debuting with Ultra Q and then Ultraman in 1966, the Ultra Series is one of the most prominent tokusatsu superhero genre productions from Japan, along with the Toei-produced series Kamen Rider, Super Sentai and the Metal Heroes. Ultraman, also known as the Ultra Series ( Japanese: ウルトラシリーズ, Hepburn: Urutora Shirīzu), is the collective name for all media produced by Tsuburaya Productions featuring Ultraman, his many brethren, and the myriad Ultra Monsters.
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